As a student at Vienna University of Economics and Business, I had the pleasure of being taught by one of the most successful digital marketers and early adopter of the new work lifestyle in the industry, Bettina Wittmann. Her approach to teaching was unique, and her...
Why investing in your brand is not a nice-to-have but a must-have A strong brand presence is key to success. A well-established brand conveys professionalism, trust, and identity. Therefore, building a brand is an investment in the future – both in the...
Key Performance Indicators (KPIs) are essential metrics used to measure the success of a specific aspect of your business. They provide a way for your company to track its progress and determine whether your strategies are working. In this blog post, we will explain...
In this article you will learn what process optimization is, why it is indispensable, and how you can optimize your business processes in 5 steps with 7 tools. We can’t make the deadline! We don’t have enough senior staff to do it! My staff keep...
“Companies that can consistently attract and retain the best talent are getting their employer branding right.” But how do you become an employer brand, what does employer branding mean for today’s business world, and how does it contribute to...
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