North American Educational Software Company

Lead Generation Through Facebook Advertising Funnel

Industry

eCommerce, education, finance

Location

United States of America, Canada

Overview

This educational software company had many assets, but ultimately focuses on a two-tiered approach: transforming old computer labs into complete finance and stock market labs, and also providing interactive curriculum teaching students personal finance like how to invest, business modules and other financial related subjects.

The Challenge

Educate the decision-makers on the value of this product, navigate school systems with relatively low budgets for new programs, and warm leads to accept the right price point. We delivered a Facebook funnel campaign leading educators and curriculum decision-makers through the sales process with the ultimate goal of scheduling a demo, free trial, or purchasing the software at average $4.000 value per year. 

The Results

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77X ROAS IN 3 MONTHS

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INCREASED LEAD FORM SUBMISSION FROM 100/MONTH TO 1.100/MONTH

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HIT 14,46% CLICK-THROUGH RATE

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INCREASED FACEBOOK FOLLOWERS 2.100% IN 3 MONTHS

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GARNERED NATIONAL RECOGNITION AND AD RECALL AT A LEADING INDUSTRY CONFERENCE

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