North American Educational Software Company
Lead Generation Through Facebook Advertising Funnel
eCommerce, education, finance
United States of America, Canada
This educational software company had many assets, but ultimately focuses on a two-tiered approach: transforming old computer labs into complete finance and stock market labs, and also providing interactive curriculum teaching students personal finance like how to invest, business modules and other financial related subjects.
Educate the decision-makers on the value of this product, navigate school systems with relatively low budgets for new programs, and warm leads to accept the right price point. We delivered a Facebook funnel campaign leading educators and curriculum decision-makers through the sales process with the ultimate goal of scheduling a demo, free trial, or purchasing the software at average $4.000 value per year.
77X ROAS IN 3 MONTHS
INCREASED LEAD FORM SUBMISSION FROM 100/MONTH TO 1.100/MONTH
HIT 14,46% CLICK-THROUGH RATE
INCREASED FACEBOOK FOLLOWERS 2.100% IN 3 MONTHS
GARNERED NATIONAL RECOGNITION AND AD RECALL AT A LEADING INDUSTRY CONFERENCE
When networking wizard Bettina is not working on the next big idea, then she is focusing on how to constantly improve workflows, and systemizing the “stuff that is not so much fun but needs to be done”. She believes in giving and that being kind gets you a long way.
You might spot her as a keynote speaker, a guest lecturer at universities, or a mentor at StartupLive or Greenstart by Climate and Energy Fonds Austria.
Bettina describes herself as a foodie, travel addict, and her team sees her as a true leader, who always encourages everyone she is working with.