North American Educational Software Company
Lead Generation Through Facebook Advertising Funnel
eCommerce, education, finance
United States of America, Canada
This educational software company had many assets, but ultimately focuses on a two-tiered approach: transforming old computer labs into complete finance and stock market labs, and also providing interactive curriculum teaching students personal finance like how to invest, business modules and other financial related subjects.
Educate the decision-makers on the value of this product, navigate school systems with relatively low budgets for new programs, and warm leads to accept the right price point. We delivered a Facebook funnel campaign leading educators and curriculum decision-makers through the sales process with the ultimate goal of scheduling a demo, free trial, or purchasing the software at average $4.000 value per year.