North American Educational Software Company
Lead Generation Through Facebook Advertising Funnel
Industry
eCommerce, education, finance
Location
United States of America, Canada
This educational software company had many assets, but ultimately focuses on a two-tiered approach: transforming old computer labs into complete finance and stock market labs, and also providing interactive curriculum teaching students personal finance like how to invest, business modules and other financial related subjects.
Educate the decision-makers on the value of this product, navigate school systems with relatively low budgets for new programs, and warm leads to accept the right price point. We delivered a Facebook funnel campaign leading educators and curriculum decision-makers through the sales process with the ultimate goal of scheduling a demo, free trial, or purchasing the software at average $4.000 value per year.
The Results
77X ROAS IN 3 MONTHS
INCREASED LEAD FORM SUBMISSION FROM 100/MONTH TO 1.100/MONTH
HIT 14,46% CLICK-THROUGH RATE
INCREASED FACEBOOK FOLLOWERS 2.100% IN 3 MONTHS
GARNERED NATIONAL RECOGNITION AND AD RECALL AT A LEADING INDUSTRY CONFERENCE
Are you looking to generate more leads and create brand awarness for your company?
If you are seriously interested in getting the best return possible for your investment and getting more clients — get in touch with us!
