Zahnärzte am Stadtpark
Consulting and creation of a Facebook performance strategy as well as Facebook ads placements for customer acquisition of premium dental products in addition to Google Ads
industry
Health, dentistry, aesthetic dentistry
Location
Vienna, Austria
overview
Zahnärzte am Stadtpark is a popular dental practice in the heart of Vienna with a focus on implantology, digital smile design (DSD), and braces.
The team, consisting of several dentists who specialize in their respective fields, ensures that the patient is well cared for and receives therapy in accordance with the highest standards of modern dentistry at a fair price.
The challenge
In addition to creating a Facebook advertising strategy that was used to optimize conversions, our mission was to generate leads in the form of emails and calls for higher-priced dental treatments. This is achieved through a strategic combination of advertisements and retargeting campaigns on Facebook.
Due to the niche of the product and a rather small potential customer base in and around Vienna, the services offered were initially divided into two thematic categories “Aesthetics” and “Health”, for which interest-based targeting was used.
Furthermore, remarketing campaigns were set up to further lead generation and at the same time to convert an already warmed up target group that has reached the practice via Google and Facebook. This made it possible to achieve particularly low lead prices, which are equivalent to higher four to five-digit sales per customer.
The Results
ON FACEBOOK
616.768 Total IMPRESSIONs
9.879 clicks on website
cost per lead from € 5,13
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