Talent Garden Vienna

Introducing Social Media Strategy for launching the local Facebook channel in German, Content Creation, email marketing, Facebook optimization, Social Media video production

Industry

coworking, new way of work, digital nomads, remote work

Location

Headquarter in Italy, Opened New Coworking Space in Vienna, Austria, in March 2019

It was a real pleasure working with weBOUND. Bettina and her team helped us officially launch on the Austrian market with one of our newest campuses by creating an in-depth Social Media strategy and creating and optimizing our content for a German-speaking audience. The communication between the team, first our headquarters in Italy and then also with the Austrian campus was seamless and the team went over and beyond to make sure our content was aligned with what we wanted, and what the Austrian market needed, including the production of 5 professional social media videos of our Taggers. Our engagement rates improved tremendously, and we felt very well taken care of. Thank you so much for your support, weBOUND!

Giulia Tognù

Global Brand & Communications Manager, Talent Garden S.p.A.

Overview

Talent Garden is Europe’s leading innovation platform for the digital & tech community with more than 3.500 members across 23+ campuses in 8 countries, including startups, freelancers, SMEs, and corporates. They managed their social media from their headquarters in Italy but did not have a local support team to help them establish and grow their social media accounts.

The Challenge

Create an in-depth Facebook content strategy followed by implementation and optimization that will consistently grow their following and engagement rates, turning them into members as soon as the campus opened in Austria. Furthermore, after the official opening weBOUND cooperated with our partner Frames of Life for the creation of 5 storytelling social media videos of their members.

The Results

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The growth rate of followers by 1,85%

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Total impressions increased by 6.659% (61.800 impressions)

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Engagement rates up to 10,8% per post

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Total engagements increased by 2.475%

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