maven vienna

In addition to the existing services offered by maven vienna, the portfolio was expanded to include an online course. weBOUND marketing was asked to create an in-depth strategy for advertising and selling the course online and therefore build a sales funnel.

industry

Influencer Marketing, Social Media

location

Vienna, Austria

Alina Heiner

Founder & CEO, maven vienna

overview

maven is an influencer marketing agency from Vienna, which was founded by Alina Heiner.

In spring of 2020, a new online course should also be launched, which trains individual entrepreneurs and small companies on how to create and optimize their own social media strategy.

the challenge

maven asked weBOUND marketing to come up with an in-depth advertising and funnel strategy to generate leads and sales.

After weBOUND has created an in-depth strategy on how to generate valuable leads and sales through Facebook Performance and Google Ads marketing for the new online course, the landing pages were designed and created. Additionally advanced tracking has been installed as well as the best tools were recommended and integrated. The sales funnel was connected with an email sequence to nurture leads that weren’t ready to buy just yet. The same strategy had generated €800.000 before already. weBOUND also consulted on copywriting and legal matters regarding funnels.

 

The Results

maven-vienna-online-kurs-sales-funnel-2020

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