Luvel.de (MYLUKE GROUP)
Facebook and Instagram Ads & Conversion Optimization for Nursery Online Store from Germany
eCommerce, baby & kids room accessories, new parents
Based in Germany
Target Audience For Project: Germany, Austria
Luvel is an eCommerce store from Germany, selling decor for nurseries and playrooms. They were actively selling on Amazon, but their online shop did not show the results they wanted. Luvel was looking to increase brand awareness and online sales through their website and Amazon page which was linked with their website.
Increase reach and sales of the current online shop through Facebook and Instagram advertising. Throughout the process we also noticed a huge drop in the rate of people adding to cart and conversion. So we created a unique landing page and checkout process to optimize conversion and reduce bounce rate.
57X ROAS IN 2 MONTHS
INCREASED WEBSITE TRAFFIC BY 826% IN 7 MONTHS
DECREASED BOUNCE RATE FROM 64% TO 26%
€0,14 COST PER WEBSITE VISIT FROM ADS
PPE CAMPAIGNS WERE €0,01 AND €0,02 COST PER ENGAGEMENT (CPE)
INCREASED ADD-TO-CART RATE FROM 0,20% TO 48%
When networking wizard Bettina is not working on the next big idea, then she is focusing on how to constantly improve workflows, and systemizing the “stuff that is not so much fun but needs to be done”. She believes in giving and that being kind gets you a long way.
You might spot her as a keynote speaker, a guest lecturer at universities, or a mentor at StartupLive or Greenstart by Climate and Energy Fonds Austria.
Bettina describes herself as a foodie, travel addict, and her team sees her as a true leader, who always encourages everyone she is working with.