Luvel.de (MYLUKE GROUP)

Facebook and Instagram Ads & Conversion Optimization for Nursery Online Store from Germany

Industry

eCommerce, baby & kids room accessories, new parents

Location

Based in Germany
Target Audience For Project: Germany, Austria

Overview

Luvel is an eCommerce store from Germany, selling decor for nurseries and playrooms. They were actively selling on Amazon, but their online shop did not show the results they wanted. Luvel was looking to increase brand awareness and online sales through their website and Amazon page which was linked with their website.

The Challenge

Increase reach and sales of the current online shop through Facebook and Instagram advertising. Throughout the process we also noticed a huge drop in the rate of people adding to cart and conversion. So we created a unique landing page and checkout process to optimize conversion and reduce bounce rate.

The Results

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57X ROAS IN 2 MONTHS

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INCREASED WEBSITE TRAFFIC BY 826% IN 7 MONTHS

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DECREASED BOUNCE RATE FROM 64% TO 26%

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€0,14 COST PER WEBSITE VISIT FROM ADS

N

PPE CAMPAIGNS WERE €0,01 AND €0,02 COST PER ENGAGEMENT (CPE)

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INCREASED ADD-TO-CART RATE FROM 0,20% TO 48%

Do you want to increase reach and conversion plus reduce customer acquisition costs?

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