Content Strategy, Content Creation & Optimization For Facebook & Instagram
eCommerce, kids & toddler, new parents
The startup children’s clothing brand from Australia had a small budget and online base. This is why the client chose to reach their audience through only organic content. After communicating conversion killers of the Shopify store and how to reduce them we researching the latest trends in the industry, we determined that moms on Facebook who share and engage with relatable content were our target audience since they purchase clothes for toddlers the most.
Since the store was fairly new and the budget was small, we targeted the right audience very strategically and needed to build an engaging community around Littlelegs. Besides regular content, we decided to introduce a give-away that would make our Instagram and Facebook account leverage the reach gathered through the competition. Further, it was an effective way to receive user-generated content that we could use to repurpose for the content strategy.