Content Strategy, Content Creation & Optimization For Facebook & Instagram
eCommerce, kids & toddler, new parents
The startup children’s clothing brand from Australia had a small budget and online base. This is why the client chose to reach their audience through only organic content. After communicating conversion killers of the Shopify store and how to reduce them we researching the latest trends in the industry, we determined that moms on Facebook who share and engage with relatable content were our target audience since they purchase clothes for toddlers the most.
Since the store was fairly new and the budget was small, we targeted the right audience very strategically and needed to build an engaging community around Littlelegs. Besides regular content, we decided to introduce a give-away that would make our Instagram and Facebook account leverage the reach gathered through the competition. Further, it was an effective way to receive user-generated content that we could use to repurpose for the content strategy.
AUD 10,- budget resulted in 98 post reactions, 28 shares, and 1.601 unique reach
More than 1.601 people were introduced to the content by a brand they likely had never seen before
AUD 0,07 per unique reach view and a 7,98% click-through rate (CTR)
When networking wizard Bettina is not working on the next big idea, then she is focusing on how to constantly improve workflows, and systemizing the “stuff that is not so much fun but needs to be done”. She believes in giving and that being kind gets you a long way.
You might spot her as a keynote speaker, a guest lecturer at universities, or a mentor at StartupLive or Greenstart by Climate and Energy Fonds Austria.
Bettina describes herself as a foodie, travel addict, and her team sees her as a true leader, who always encourages everyone she is working with.