Innovation2Company by Austrian Federal Economic Chamber Vienna 2019
LinkedIn, Facebook & Instagram Ads for Brand Awareness and Lead Generation for Startup Competition in 2019 in English
funding, startups, cooperates
Austria & surrounding countries
The Innovation to Company initiative (i2c) brings together startups and established companies like Vöslauer Mercer, Rosenberger, Eblinger & Partner or OMV.
The Vienna Chamber of Commerce acts as platform and enabler in its 5th season in 2019.
The goal is to implement innovation in existing corporates and creating new business together.
Alongside giving tips on how to optimize for conversion, the challenge was to drive leads and registrations for the 2019 Innovation2Company Startup Challenge using a strategic combination of Facebook and LinkedIn advertising channels that would bring traffic to a landing page.
Facebook was used instrumentally for interest-based audience as well as a retargeting funnel based on those who engaged with the Facebook page, the ads, and visited the site.
LinkedIn, on the other hand, was primarily focused on specific targeting based on Job Title roles, seniority, skills, and groups each user was a member of or associated with.
COMING FROM FACEBOOK
739.214 TOTAL IMPRESSIONS
COST PER 1.000 REACHED IS €3,77
4.484 CLICKS TO WEBSITE
€ 0,62 Cost per link click
1.386 VIDEO PLAYS TO COMPLETION
70.225 TOTAL VIDEO PLAYS
COMING FROM LINKEDIN
41.636 TOTAL IMPRESSIONS
Cost per 1.000 reachED IS €32,16
200 CLICKS TO WEBSITE
26,15% Conversion rate (conversions divided by clicks)
485 OF TOTAL ENGAGEMENT
When networking wizard Bettina is not working on the next big idea, then she is focusing on how to constantly improve workflows, and systemizing the “stuff that is not so much fun but needs to be done”. She believes in giving and that being kind gets you a long way.
You might spot her as a keynote speaker, a guest lecturer at universities, or a mentor at StartupLive or Greenstart by Climate and Energy Fonds Austria.
Bettina describes herself as a foodie, travel addict, and her team sees her as a true leader, who always encourages everyone she is working with.