Innovation2Company by Austrian Federal Economic Chamber Vienna 2019

LinkedIn, Facebook & Instagram Ads for Brand Awareness and Lead Generation for Startup Competition in 2019 in English

Industry

funding, startups, cooperates

Location

Austria & surrounding countries

Overview

The Innovation to Company initiative (i2c) brings together startups and established companies like Vöslauer Mercer, Rosenberger, Eblinger & Partner or OMV.

The Vienna Chamber of Commerce acts as platform and enabler in its 5th season in 2019.

The goal is to implement innovation in existing corporates and creating new business together.

The Challenge

Alongside giving tips on how to optimize for conversion, the challenge was to drive leads and registrations for the 2019 Innovation2Company Startup Challenge using a strategic combination of Facebook and LinkedIn advertising channels that would bring traffic to a landing page.

Facebook was used instrumentally for interest-based audience as well as a retargeting funnel based on those who engaged with the Facebook page, the ads, and visited the site.

LinkedIn, on the other hand, was primarily focused on specific targeting based on Job Title roles, seniority, skills, and groups each user was a member of or associated with.

The Results

COMING FROM FACEBOOK

N

739.214 TOTAL IMPRESSIONS

N

COST PER 1.000 REACHED IS €3,77

N

4.484 CLICKS TO WEBSITE

N

€ 0,62 Cost per link click

N

1.386 VIDEO PLAYS TO COMPLETION

N

70.225 TOTAL VIDEO PLAYS

COMING FROM LINKEDIN

N

41.636 TOTAL IMPRESSIONS

N

Cost per 1.000 reachED IS €32,16

N

200 CLICKS TO WEBSITE

N

26,15% Conversion rate (conversions divided by clicks)

N

485 OF TOTAL ENGAGEMENT

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