Innovation2Company by Austrian Federal Economic Chamber Vienna 2018
Facebook & Instagram Ads for Brand Awareness and Lead Generation for Startup Competition in 2018 in German and English.
funding, startups, cooperates
Austria & surrounding countries
The Innovation to Company initiative (i2c) brings together startups and established companies like Vöslauer Mercer, Rosenberger, Eblinger & Partner or OMV.
The Vienna Chamber of Commerce acts as platform and enabler in its 4th season in 2018.
The goal is to implement innovation in existing corporates and creating new business together.
Alongside giving tips on how to optimize for conversion we created an advertising strategy for Facebook to reach potential applicants that would take on the challenge to pitch their projects to established firms and eventually win to work with them. The goal was to create brand awareness and generate applications for the program.
We created 34 unique ads combining a mix of copy, images, animations, and original video in both English and German.
215 Completed Registrations according to pixel
2.274 Unique Link Clicks to Website
185.025 UNIQUE people reached
606.608 impressions with frequency of 3
When networking wizard Bettina is not working on the next big idea, then she is focusing on how to constantly improve workflows, and systemizing the “stuff that is not so much fun but needs to be done”. She believes in giving and that being kind gets you a long way.
You might spot her as a keynote speaker, a guest lecturer at universities, or a mentor at StartupLive or Greenstart by Climate and Energy Fonds Austria.
Bettina describes herself as a foodie, travel addict, and her team sees her as a true leader, who always encourages everyone she is working with.