Innovation2Company by Austrian Federal Economic Chamber Vienna 2018

Facebook & Instagram Ads for Brand Awareness and Lead Generation for Startup Competition in 2018 in German and English.

Industry

funding, startups, cooperates

Location

Austria & surrounding countries

Overview

The Innovation to Company initiative (i2c) brings together startups and established companies like Vöslauer Mercer, Rosenberger, Eblinger & Partner or OMV.

The Vienna Chamber of Commerce acts as platform and enabler in its 4th season in 2018.

The goal is to implement innovation in existing corporates and creating new business together.

The Challenge

Alongside giving tips on how to optimize for conversion we created an advertising strategy for Facebook to reach potential applicants that would take on the challenge to pitch their projects to established firms and eventually win to work with them. The goal was to create brand awareness and generate applications for the program. 

We created 34 unique ads combining a mix of copy, images, animations, and original video in both English and German.

The Results

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215 Completed Registrations according to pixel

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2.274 Unique Link Clicks to Website

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185.025 UNIQUE people reached

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606.608 impressions with frequency of 3

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